Art-Flex Fashions, Inc.
Artflex was formed as a subsidiary of Seltzer & Seltzer in 1942 to make molded plastic box bags in their Poughkeepsie factory. In late 1942 the factory was moved to Poughkeepsie. This label found on a Goldcrest bag indicates the factory continued there until at least 1956.
In 1944, the company was renamed Goldcrest Fashions, Inc. GoldcrestFashionsInc
Accessory market round-up
"Art Flex offers polished cowhide bags, good copies of Italian imports. One outstanding number is a tote type. Its center compartment is of vinyl and has a zipper close. This compartment, held in by means of gold side knobs, may be removed to create an open tote. About $10.95 retail. There are other good styles to retail about $7.98. An interesting box is lucite top and bottom and has a center of vinyl strips woven through gold bars. In pearlescent vinyl, shell, gray and white." (Handbags & Accessories December 1955, page 34)
960933: Artflex brown suede bag with carved lucite cube latch dangle! front has horizontal stitched detailing and gathered front panel. Fully lined in black nylon with three open side pockets, mirror and matching coin purse included. Some wear on the bottom corners, otherwise excellent condition. Measures 8 1/4 x 2 3/4 x 7 1/2". SOLD for $55 in 2000
Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers