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Location 1955:

Ascot Handbags
49 West 37th Street
New York City
WIsconsin 7-0066

Ascot: Maker of molded Acetate handbags and imported wicker baskets, embellished with floral trim (1954).

It is not absolutely certain that this news story on page 30 of the February 1942 issue of Luggage and Leather Goods is actually about the same Ascot, but the mention od plastic products points to a connection.

Features Leather Novelties
Besides displaying a complete line of fitted cases, jewel boxes, and sewing baskets, Ascot, Ltd., New York, will give special attention to a line of small leather novelties at the Chicago luggage show. Especially interesting will be make-up cases with all lucite fittings such as brushes, comb, bottle tops, etc. One case, of triplex construction, is built with a special tray that is plastic lined. The tray is removable and can be used as a separate unit. Being transparent plastic lined, that tray is washable. At the same time the fine moire lining beneath the plastic can be clearly seen.
Also on display will be a complete line of leather and Fabrikoid covered make-up cases of the Morocco Case Company.

New Leather Novelties
Among several new, leather gadget novelties just introduced by Ascot, Ltd., New York, is a combination flashlight, billfold and coin purse. This attractive and compact unit is especially designed for women and comes in various bright shades of morocco leathers. The case retails for about $2.25.
Also in bright morocco leathers are defense bond and stamp folders and cases that retail for $1 and $2. These timely items serve to protect and preserve stamp books and bonds. For men black and brown combination billfolds and pass cases have been introduced to retail at $3.50. These cases are made of morocco and are fitted with several transparent pass or license inserts that swing out like book pages.\\ (April 1942 "Luggage & Leather Goods," page 27)


The 1950s

July 1954 Handbags & Accessories, page 35

Ascot display ad on page 7 of the March 1955 Handbags & Accessories.

These bags are eamples of style No.140. The "S" curve latch is similare to one Wilardy used, but this one is molded, not fabricated from a piece of lucite. The bags are Molded Acetate, not lucite.

970620: Two tray design marked "Ascot" on the bottom, beautiful pearl gray oval base 4 x 7 1/8 and 4 1/4 " high, molded plastic clasp holds top tray, bottom tray by push-in activated hook clasp, metal parts in excellent condition. SOLD for $140 in 1997

B00368: Stunning Bronze Swirl Acetate and 2-Tray design make this an important addition to any collection. The top 7/8" deep top section latches with an "S" contour strip. A rectangular mirror is attached to the lid of this section. The larger 2 1/4" deep lower section fastens with a slide button latch. The bottom of the bag carries the Ascot logo. Slight wear to the body, four faint marks on the lid where the handle rests and some scratching on the bottom of the bag are the only flaws. Measures 7 x 4 x 41/4".

Valued at $195 and available at The Bag Lady Emporium


Categories: Makers

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Page last modified on January 05, 2013, at 06:24 PM