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January 1955 Location:

Chic Bag Company
30 East 33rd Street
NY 16 NY
Murray Hill 4-6272

Chic Bag Company exhibited at the Second National Merchandise Fair, held July 23- August 3, 1923 at the Grand Central Palace, New York City. (New York Times May 3, 1923, page 9)

The December 1935 issue of Luggage & Leather Goods contains several references to Chic Bag Co. that imply a shakup in the company's organization. (page 56)

Murray Varat Retires from Co-ed Bag Co., After 25 Year Association

Effective November 9, Murray Varat announced his retirement from the Co-ed Bag Co., Chicago, which is now being operated by Messrs. Philip Badis, Benjamin Badis, and Herbert Marowitz, who formerly owned and operated the General Handbag Company, also of Chicago.

In his announcement, Mr. Varat intimated that he would shortly reenter the handbag field, probably around the end of December. He has been associated with the Co-ed Bag Co. for the past twenty-five years. The plans for the new company are in the formative stage, with the name and address still undecided.

Also, on page 64, a one line entry reads "Mr. Charles H. Faber who has been with the Chic Bag Co. for the past 14 years, resigned recently."

And on page 57:

Nat Greenbaum Organizes New Bag Firm

Nat Greenbaum, formerly president of the Chic Bag Company has organized a new company, the Nat Greenbaum Bag Co., and has taken offices at 302 Fifth Avenue. Mr. Joe Spiro is associated with the new firm.


The 1940's

The Globe-Trotter travel bag was a popular design by Chic Bag. This June 1949 display ad featured an endorsement by singer Kate Smith. "Handbag Buyer" June 1949 page 42.

"America's beloved singing star finds much to enthuse about when she speaks of her favorite handbag the GLOBE-TROTTER. Her comments appear in the current GLOBETROTTER ad campaign."


The 1950's

Full page ad "Handbags and Fashion Accessories" February 1950, page 19

only GLOBE-TROTTER gives you the guaranteed space planned all purpose handbag
Guaranteed for Quality and Workmanship. Interior Space Planning for Extra Roominess. Fashion Smart Ensemble Styling. Fine Quality Leather for Lasting Service.
THE CAREER BAG
Extra roomy pockets snugly hold important notes and items. Features 2 zipper pockets, 5 compartments, sliding top handles. Approximately 13" x 17'/2". Colors: Black, Brown, Navy
THE TRAVELER
This handbag features the space planned interior giving extra roominess for incidentals, 2 handles, inside zipper compartment, passport pocket, swinging purse. Approximately 11" x 6Vi". Colors: Black, Brown, Navy
'''ENDORSED BY MILLIONS 1950 GLOBE-TROTTER'S NATIONAL ADVERTISING REACHES 20,000,000 WOMEN MAKE IJ WORK FOR YOU! ATTRACTIVELY PRICED $35.65 DZ. TO $75 DZ.'''

NATIONALLY ADVERTISED The Space-Planned Handbag

THE GLOBE-TROTTER'S NEW LIMITED IN-VENTORY MERCHANDISING PLAN BUILDS YOUR HANDBAG SALES AT LOWER COST
Our 1950 Limited Inventory Plan keeps you supplied with Globe-Trotter handbags, at a moment's notice, from our extensive stock. Keep your inventory down and fill in as you need it.

Handbags column of "Handbags and Fashion Accessories" February 1950, page 77.

Chic Bags Adds Salesman

Chic Bags has taken on William T. Mayer as their sales representative in Philadelphia, Baltimore, Washington and Eastern Pennsylvania.

January 1954 Handbags & Accessories, page 61

The "out of the Bag" column includes this tidbit about Chic! (January 1955 Handbag & Accessories, page 38)

"Just in time for the holiday festivities, Chic Bag Co. has re-done their showroom and invite you all to go in and admire!"

Smart plastic patents at $5.00

"Chic Bag Co. has assembled an excellent collection of black plastic patents which offers a full range of styles including many good adaptations of costlier bags.

Priced for volume at $5.00 retail, the line stars a tall, narrow tote with shell bracelet handles and center zipper section, a smaller version of the Grace Kelly attache case, an elongated envelope with gold metal cornered flap, a big tote with turnlock closed top and double handles, and a group of white stitched styles in big square pouch and tote types. Adaptable styles in patent also appear in calf in many spring shades, to sell at $5.00 and $7.95.

Also at $5.00, there's very good value in the clutch group. One, in both patent and calf, has a roomy, divided interior and double crossover flaps, accented with one bold nail-head at each flap tip. Smaller calf and patent clutches, in similar styles, are priced at $2.95 retail." (Handbags & Accessories January 1955, page 38)

March 1955 Handbags & Accessories

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers


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