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Location 1928:

Deitsch Brothers
135-141 Madison Ave.
New York

1949 address:

Deitsch Brother Leather Goods Corporation
36 East 31st Street
New York 16, NY

The cover art of the September 1928 issue of Trunks and Leather Goods includes this mention of Deitsch Bros. new Shadowtone leather bags

Spring 1930 Deitsch Brotheres offering, illustrated on page 54 of the March 1930 issue of "Hand Bag Modes."

B—Shantung in its natural tone is combined with navy crepe in this envelope bag. The lining is of silk. Deitsch Bros.

Deitsch Bros. Leather Goods Corp was listed as a seller of imported bags, located at 185 Madison Ave., New York City (New York Times Oct. 10, 1933, page 30) "Bags designed by Elizabeth Hawes."

The front cover of the July 1935 issue of Luggage & Leather Goods features photosgraphs of "leading style authorities" for Fall 1935, including Alan B. Deitsch.

July 1935 Luggage & Leather Goods, inside back cover.

This Arnold Constable ad, featuring the Deitsch Bros. bags, was featured on page 46 of the December 1935 issue of Luggage & Leather Goods. "ALLIGATOR AND LIZARD HANDBAGS to retail at $4.98. A promotion which pulled active customer interest and steady brisk sales at Arnold Constable. Merchandise from Deitsch Bros."

The Canteen Bag was featured on page 56 of the same issue.


The 1940s

"Handbag Buyer" June 1949, page 4

"YOU CAN'T MAKE A SILK PURSE OUT OF A SOW'S EAR A poor product has not . . . and never will make friends for your store. As a manufacturer with vast experience (almost 80 years), we discovered that our policy of high standards with constant improvement of our products, while whittling away at our prices, pays us dividends.
Some stores have thrown away their standardsto maintain volume. Regrettable? Yes!
Here at Deitsch Brothers, you can maintain your high standard of quality at prices that will hold your volume. The stores which have made us their headquarters for their tailored bags have profited.
We'd like to show you, now that our Fall line is ready, why you too, should string along with a leader in the field."
alligator • alligator lizard • cobra • calf • suede


The 1950s

Display ad February 1950 "Handbags and Fashion Accessories," page 64

Fa-cile Fasteners Fa-cileFasteners full page ad "Handbags and Fashion Accessories," February 1950, includes an example of a Deitsch bag on page 96.

Handbags with open and close gently, smoothly, easily . . . and handbags with Fa-Cile Fasteners are easy to sell!
No catches to break, no clasps to come loose, no unsightly closings to mar handbag design . . . that's why your customers like Fa-Cile Fasteners . . . they like the smartest-looking, smoothest-working handbags on the market!

SHOWN: A beautiful handbag by Deitsch Bros., cleverly designed with a Fa-Cile Vanity Frame.

January 1954 Handbags & Accessories, page 46

In 1954, prices for their bags started at $10.75 (inflation rate 609% is equivalent to $65.47)

Bags for the Fall 1954 line were featured in the July 1954 issue of Handbags & Accessories, Page 20.

The same issue carries this display ad on page 32. Note the modern shape of the bag on the right!

Lawrence Noveck has been appointed Eastern area representative for Lennox Handbags, St. Louis. LennoxHandbags He continues as representative for Deitsch Bros. Leather Goods Corp., and Walborg Corp. WalborgCorporation(January 1955 Handbags & Accessories, page 58)

The January 1955 issue also reports the Deitsch promotion of large alligator bags.

Deitsch has alligator promotions

"For January promotion Deitsch Bros, is offering a special promotion of large sized alligator bags with European frames. These retail around $20 to $60 and include domestic and South American skins. They are well made with covered locks and ornaments and are mostly copies of their better bags.

Another important promotion includes six models in very large bags of domestic alligator to retail at $75.

Spring's important pearlized pastel Chandora lizard is offered by Deitsch in six pastel colors. These coordinate with shoes. Clutches retail at $16.50 and pouches around $19.75." (page 40)

The March 1955 issue of Handbags & Accessories includes several bits of interesting information.

Same March 1955 issue, page 45 display advertisment:

Vary your collection to meet day, evening, sport and dress needs.

Keep an eye on the future — continue to show resort bags now

PRE- HOLIDAY SUGGESTIONS for exclusive gift-giving!
VANITY ALLIGATOR by Deitsch

No. 6700 — in Peruvian, Domestic and Baby-skin Alligator. For further selection of styles, visit our showrooms.

330 Fifth Avenue, New York 1, N. Y. LAckawanna 4-4951

DEITSCH LEATHER GOODS CORPORATION • 36 EAST 31st STREET • NEW YORK 16. N. Y.
MR. H.A. POPKIN, 607 SO. HILL ST., LOS ANGELES, CALIF." "Handbags & Accessories" October 1955, page 41

"SATCHEL on platform base has deep vanity leg, pull ring detail. Domestic or baby alligator. Leather lined, Many inner compartments. Deitsch" (Handbags & Accessories December 1955, page 19)

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers

With Holiday 1956 sales in view, special attention was directed to unique evening, trendy and novelty styles on pages 16-17 of "Handbags & Accessories" August 1956.

Show the unusual in special occasion bags
Offer formal and cocktail types, practical travel companions, fur and feather bags and fanciful novelties to those seeking something new to meet changing needs

"FRENCH ALLIGATOR. Thin pouch with puffed detailing has covered frame, polished legs. Tabbed and leather lined. Deitsch Bros., 36 E. 31st St."


The 1960s

Alligator styles by various makers for Fall 1961 were highlighted on page 30 of the June 1961 issue of "Handbags & Accessories," including this example by Deitsch Bros.

Deitsch Bros., 36 E. 31 St. offers a medium sized slim handbag with covered frame and uniformly gussetted sides and single handle.

Page 54 of the same June 1961 issue points out trim choices for Fall 1961.

"Florentine finish trim is seen frequently throughout the fall collection at Deitsch Bros. 36 E. 31st St. Classic lines in channel type bags with swagger pocket, east-wests, pouches and satchels in black and brown constitute this elegant line. The medium size handbag is favored by Deitsch, whose bags start at $25."


GALLERY

A00735: This rare soft-sided reptile bag by Deitsch ca. 1930. It sports a unique greenish-brown color that has mellowed down from a brighter green. The envelope flap fastens with a loop over a large covered button. The black faille interior features two open and one metal zip pocket and shows no signs of wear. One pocket carries the woven Deitsch label with its zany lizard logo. The 1 Ό” wide handle can be used as a handbag or it can be unsnapped and slid to form a 30” shoulder strap. The bags shows edge wear and some flex damage, but remains a rare collectors bag with a lot of life left in it! Measures 10 ½ x 2 ½ x 7”.

Sold for $75.00 in 2005 at The Bag Lady Emporium

scan pg 46 Jan 1954 H&A
Jan 55 H&A pg 43, 40 OCR


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