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August 1942 Location:

Graceline Handbags, Inc.
27 West 33rd Street
New York, NY
LOngacre 5-3215

February 1950 Location:

Graceline Handbags, Inc.
1 East 33rd Street
New York, NY
MU 6-1616

The muff bag was the newest fad for winter 1935. This Saks Fifth Avenue ad, featuring Muff bag by Graceline, was featured on page 46 of the December issue of Luggage & Leather Goods. "MUFF BAGS to carry wherever you go. A typical Saks interpretation of the "smash" ad. The bags are from Graceline Handbags, Inc."

Graceline bags for Holiday giving on page 49 of the same issue.

C00002: This is a beautifully crafted 30's vintage Graceline clutch bag. The chocolate brown faille is ruffled, gathered and spotless. The silver frame latches with a sphere and hoop closure. The back strap makes the an ideal dance bag. The brown taffeta interior features two gold-corded pockets, a double sides mirror and a matching faille coin purse, affixed to the frame with a safety chain. The fabric covering of the frame shows slight wear, but otherwise the condition is flawless. Measures 8 x 2 1/2 x 6".

Valued at $60 and available at The Bag Lady Emporium


The 1940s

Display ad February 1942 Luggage & Leather, page 64.

Full page ad for Amity Silk Company in the August 1942 "Luggage & Leather Goods," page 37, illustrated Braodcloth with Garceline designs for Fall 1942.

Display ad June 1949 "Handbag Buyer," page 59


The 1950s

Advertising to the trades in 1954 indicated Graceline Handbags was America's largest maker of fabric handbags. They were wholesale priced from $35.65 to $57 per dozen (at an inflation adjustment to 2005 dollars that's $18.25 to $29 each)

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers


The 1960s

Display ad June 1961 Handbags & Accessories, page 63


GALLERY

B00069: Stand out from the crowd with this Graceline Tomato Red felt and Black vinyl Handbag. The gold metal Saturn-shaped latch lifts to reveal a pristine black satin interior sporting a large metal zip and a gathered elastic open pocket. The back of the bag is solid tomato, corded in black vinyl. Unused condition inside and out. Measures 10 3/4 x 3 x 9 1/2". SOLD

scan Jan 1955 H&A pg 42


Categories: Makers

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