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Location February 1942:

Herbert A. Goldberg
10 East 33rd. St.
New York

1955 Location:
Herbert A. Goldberg Handbags
15 East 32nd Street
New York

Easter Bags for the family were featured on page 46 of the February 1942 Luggage & Leather Goods, including this offering from Herbert A. Goldberg.

"Herbert A. Goldberg does this soft squashy pouch with wood frame. Faille has been used and it comes in a wide array of colors. This sells for $1.59 and is suitable for young or older customers."

The same issue includes this display ad, linking Marbett Creations MarbettCreations, their line of calf leather handbags, to Herbet A. Goldberg.

Display ad Page 55 of the same April 1942 issue "Luggage & Leather Goods"

Embroidered Bags at Goldberg

"Herbert A. Goldberg is showing a novelty number in simulated grained leather with multi-color corde embroidery over the entire bag. There are six frame styles, both top handle and underarm, in the collection and they come in white, pastels and navy, to retail for $1." (Page 58 April 1942 "Luggage & Leather Goods" Handbag News column)

Display ad June 1942 "Luggage & Leather Goods," page 55 announces the first showing the Goldberg's Carlton Bags, a line of leather designs.

Sell A Bag For Every Mood was the notion in low price bag sales August 1942 "Luggage & Leather Goods," page 44.

A pleated center and softly shirred ends are important on this dressy version in simulated calf. One of a large group to sell at $1 from Herbert A. Goldberg

Half page display ad July 1947 Handbags Illustrated, page 50

Half page ad, "Handbag Buyer" June 1949, page 10

The 1950s

The mid-50's craze for coordinated accessories encouraged many handbag makers to expand into other accesoriey line. This January 1955 story in the "What's New in Belts" column features Herbert A. Goldberg's offerings for Spring 1955.

Wide range of smart budget belts

Herbert A. Goldberg offers a galaxy of fashionable belts to retail at $1.00 to $2.98. Highlighted in the collection is a series of sculptured belts in straight narrow and wide styles and contours, in a raft of high shades and pastels. Plastic patents are mostly stitched in white and fashioned into vestee, contour and straight styles.

Cowhide casuals, $1.98 retail, feature bold buckle treatments and pieced effects with self covered button accents. Of special interest are the Paris-inspired belts that sit on the hips or asymmetrically dip over one hip. An important single item is the wide cowhide with gold metal eyelets over entire belt which fastens with a wide double hinge adjustable to any size. Cowhides to sell at $1.00 also feature smart details.

Aerohyde belts, to sell at $1.00, feature polo styles and slotted arrow buckle treatments.

Vinyls at $1.98 star a contour with rhinestones and daisy lace appliques. (January 1955 Handbags & Accessories, page 61)

Baskets and plastics, budget-tagged

"Herbert A. Goldberg is doing a series of conversation baskets with whimsical decorations on 2-way plastic lids. One takes a do-it-yourself theme, carried out with tiny gilded plastic "tools" glued all over the lid. Others have musical instruments, vegetables, or gay script treatments, all at $2.98 retail.

A host of wicker basket styles is available in natural and colors, flower trimmed, at $1.98 retail.

Lined vinyl boxes are done in white with sea shells and handpainting while others appear in candy cotton multi patterns, priced to sell at $5. At $2.98, there's a double-decker plastic box in pastels and black." (January 1955 Handbags & Accessories, page 44)

March 1955 Handbags & Accessories

Page 41

Page 11

May 1955 Handbags & Accessories, page 14

The 1960s

Half page ad February 1961 Handbags & Accessories, page 6

Categories: Makers

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Page last modified on November 08, 2008, at 07:17 PM