Location July 1947:
July 1947 "Handbags Illustrated," page 56. This display ad establishes the connection between this leather bag making company and Plastocraft, their plastic handbag line.
The same July 1947 "Handbags Illustrated" issue features a Back to School article, including this charming Hesslein-Samstag example. Style 3055 retailed for $5.00. It was made in many colors in lizard or alligator grained leather.
"Oh and ah! It looks just like alligator and will be worn smartly by the school crowd. It's alligator-grained leather in such appealing array of colors. Made by Hesslein-Samstag."
Another example is used to illustrate "Beauty on a Budget" on page 47 of the same July 1947 "Handbags Illustrated." This was style 2061, retailed for $5.00 and came in a variety of colors in calf grained or panent leather vinyl.
"Vinylite plastic resembles fine calf in a deftly contoured bag which beckons the Fall season. Note the loop-the-loop handle treatment and rosebud zip pull. It has an outside pocket, too. Hesslein-Samstag Inc." See more about Vinylite Vinylite
The relationship between Hesslein-Samstag, Inc. and Phil Samstag, Inc. PhilSamstagInc as of February 1950 is currenyl unknown. 2/25/09