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Location June 1959:

Loriet Fashions Inc.
362 5th Ave., Suite 600
New York City

Established 1958.

Full page ad Handbags & Accessories December 1959, page 10.

''A personal message to our friends and customers from . . . . . . . . . . . . . Phil Curland, Irving Berg, Sidney Malina and Milt Feigin''

because of you... Because of your confidence in our new undertaking here at LORIET FASHIONS . . . because of the part you have played in our phenomenal success, our first year will always remain a memorable one.
For this, we offer our heart-felt thanks. May we extend to you our Best Wishes for the Holiday Season and a Prosperous New Year.

OUR VALUED SUPPLIERS
Mercury Die Cutting
Emak Coated Fabrics
Charles 5. Fields
Mello Textile
Seton Leather
Ace Combining
Pivot Metal Works
Amsterdam Leather
Accurate Casting
Kory Tanning
A. J. Fleres
Ralph Fabrics

SALES REPRESENTATIVES
Milt Feigin
Alien Schiller—New York Showroom
Cari Clare—New York Showroom
Jack Jacobson—Met. New York
Milt Matthews—New England
Bob Gross—Chicago & Mid-West
Lewis Chapman—West Coast
Ed Martin—Southeast
Jerry Kirsch—Southwest

LORIET FASHIONS, INC.
creators & manufacturers of casual bags & clutches
362 Fifth Avenue, New York, N. Y.
Chicago: 36 So. State St.
Factory: 69 Wooster St., New York, N. Y.

ACCESSORY ROUNDUP

A large assortment of casual simulated leather bags to retail for $2.98 seen at Loriet Fashions, 362 Fifth Ave. All types of totes highlighted with many outside pockets and heavy brass trimmings.
A group of evening bags are also shown here. Included are some fitted holiday boxed units in satin, peau de soie, brocade, faille and velvets. Non-boxed bags available in novel styling. One style is a fold over triple frames bag, another has a jeweled bow front and still another has a jeweled front runner. A leather fold over triple frame bag comes with a cosmetic pocket and a hide away chain handle. (Handbags & Accessories December 1959, page 53)


The 1960s

Display ad June 1961 "Handbags & Accessories," page 45

Fall 1961 offerings from various makers were displayed together in this article on page 28-29 of the June 1961 issue of "Handbags & Accessories."

Loriet Fashions Inc., 362 5th Ave., fashions a tall satchel (on sidewalk), of black grained vinyl. The flap is decorated with placques naming far-away places.

June 1961 "Handbags & Accessories," page 58 takes note of Loreit's use of what is now known as convertible handles for Fall 1961.

"Basic and novelty promotional vinyl handbags in a variety of shapes, colors and sizes are available from Loriet Fashions, 362 5th Ave. Casual, young, large handbags in "Italian Tan" look good for fall. Clutches with covered frames, disappearing chain and rigid handles, • striped linings and inside zippers complete this line. An imported foam backed material of heavy gauge is gaining importance in this group which starts at $2.95."


Categories: Makers

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Page last modified on July 13, 2007, at 04:08 PM