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Location 1935:

Maben Bags
18-22 West 20th St.
New York

1942 address

Maben Bags Corp.
14-18 East 32nd. Street
New York 16, NY

December 1935 Luggage & Leather Goods, page 54, announces the opening of Maben Handbags.

Display ad August 1936 Luggage & Leather Goods, page 76. Check out Zapon!

The 1940s

Display ad February 1942 Luggage & Leather Goods, page 59.

Full page ad for the ZAPON-KEMTOL DIVISION of ATLAS POWDER CO., STAMFORD, CONN. in the April 1942 Luggage & Leather Goods, page 37 featured this Maben clutch.

"There's no priority on smartness and originality indeed they help "to keep our chins up." Consistent with the war effort we can have handbags of such stylish, new material as this Zapon Kidtex Grain. Just the thing for your spring and summer lines, soft, washable, dirt repellent."

Display ad April 1942 "Luggage & Leather Goods," page 56 and August 1942 "Luggage & Leather Goods," page 53

Full page ad Handbags Illustrated July 1947, page 14

The same issue's "Beauty on a Budget" feature included this Maben bag, style 2001. It retailed for $3.00 and came in a variety of colors in calf-grained vinyl.

"One look is enough to convince her that this handsome calf-grained plastic bag is ideal, even before she learns of its inside safety zipper. Available in any one of eight popular shades for Fall. Maben Bags"

Half page ad "Handbag Buyer" June 1949, page 33

The 1950s

Handbags column February 1950 issue of "Handbags and Fashion Accessories," page 75.

Maben Uses Dressmaker Touches

Dressmaker effects adorn the attractive series of boxes, pouches and satchels which forms the new spring line of budget level bags at Maben Bag Corporation.

Outstanding is a circular bag with small gold name plate in the center. Adapted trom the design of a high-fashion bag, this is done in suedinc, faille and plastic calf grain. Other styles use shirring and small touches of gold for ornamentation. Double woven cotton is also used here in many colors.

Full page ad January 1954 Handbags & Accessories, page 2.

Full page ad October 1955 "Handbags & Accessories" page 2

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers

Accessory market round-up

SOFT LOOK marks plastic calf bag with double rounded handles. Casual bag of Miralon has top zipper, and tuck-in purse attached. Both Maben, 14 E. 32nd St. (Handbags & Accessories June 1956, page 56)

"Suedene, plastic calf, plastic lizagator, double woven cottons, and flannel, faille, and leopard fabric bags trimmed with plastic calf are all offered by Maben Bag, 14 E. 32nd St., in bags to retail at $3. Casual shapes are large. Some have outside pockets, adjustable straps and several zipper compartments. Frames in the collection are notable. There are several totes, pouches, and boxes in the group and the long, lean look is much in evidence. There is a. wide selection of colors'' (Handbags & Accessories June 1956, page 56)


This handbag is a gorgeous brown leather-like vinyl with a dark grey satin lining. It is one large compartment with a pocket in the lining. It is marked "Maben Bags Made in U.S.A." The mark also includes what looks like a pelican. There is an attached green satin coin purse. The Bag is 8" wide 5 1/2" tall and 3" deep. It is in like new, unused condition. The closure is a brass finial with minor wear. The strap is at handbag length. Valued at $50

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Page last modified on March 27, 2009, at 09:45 AM