Faille bags were trendy for Spring 1950, as evidenced by a full page feature in the same February 1950 issue of "Handbags and Fashion Accessories," page 47, including this example from Mel-ton.
Faille Bags for the New Femininity
"SOFTNESS AND RESTRAINT are keynotes of Mel-Ton's shallow faille bag gathered on gold frame. Navy gloves by Studio Weil have pink pique trim. David Schwab's new eight-corner hanky has pastel rose lift-ups. Flowers by Biltmore."
Mel-Ton strong on patent, strawcloth
"Using either black plastic patent or harlequin strawcloth which is featured in white but also comes in black, navy, natural, brown, iris, yellow, Dior blue, petunia or red, Mel-Ton Handbags offers half a dozen or more styles in each price group . . . $7.95, $10.95, $12.95, $14.95 retail.
In addition, there's a sized bag promotion which features a top handle pouch with track frame, twin golden horseshoe lock and horseshoe pull tab. This is done in both media, in three sizes, starting with a $7.95 size.
Other styles go the gamut including a tall, lean pouch, deep gusset pouch, big and small satchels, bucket pouch, stitched pouch. There's a special group of really big bags ... a large closed tote, large pouch with adjustable buckle strap handles, the Grace Kelly briefcase bag and others.
Twisted or telescopic effect jet lucite handles and accents are featured on better price styles. Others have perforated gold tubular bar or beaded golden clasp details.
As might be expected, Mel-Ton's fabric story continues bigger than ever. The selection is tremendous with 18 solids available in shantung, linen or straw. Beautiful silk prints star a big brown walnut motif on beige, also vase, carnation, rose and small vegetable prints. Candy stripes are seen in silk, peppermint stripes in cotton. India prints feature a long life, double happiness symbol, a floral Egyptian pattern and a temple design. Linen also takes many prints as well as embroidered effects. Foldovers continue at $5.95 retail." (January 1955 Handbags & Accessories, page 44)
Metlon adds new metallic yarn
A perfected metallic yarn, made with "Mylar," DuPont's polyester film, has been developed by the Metlon Corp., N. Y. Metlon-Mylar, as it is known, is a lamination of Mylar and aluminum foil. Unlike previous non-tarnishing metallic yarns, it can withstand far higher temperatures in dyeing, finishing and laundering and is superior in strength.
The new yarn utilizes silver on one side and a choice of royal, red, Perma-gold or jet on the other. These standard combinations may be ordered from stock, other combinations are available on special order. The two toned yarns can be combined with any fiber, natural or synthetic, to produce any color or weaving effect desired. The properties inherent in Metlon-Mylar are especially pertinent in tricot, quilting, sewing and embroidery. Fabrics containing the new metallic may be ironed at any temperature safe for the fabric in which it is incorporated. January 1955 Handbags & Accessories, page 50)
Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers