Location Showroom and Offices February 1950:
Leon Tannenbaum Co.
309 Fifth Ave. at 32nd Street
Suite 210
New York 16, N.Y.

Quarter page ad "Handbags and Fashion Accessories" February 1950, page 10

''Announcing the opening of Leon Tannenbaum Co.
Formerly of Bonita Handbags BonitaHandbagManufacturingCo
Manufacturers of Top-Grain Cowhide leather Casual Shoulder Bags from $5.00 to $7.95
Showroom and offices: 309 FIFTH AVENUE at 32nd Street The finest in cowhide for casual, sport, and tailored wear''

The HANDBAGS column on page 69 of the same February 1950 "Handbags and Fashion Accessories" provided some details on the new company.

Tannenbaum Starts New Firm

"Leon Tannenbaum, formerly of Bonita Handbag Company BonitaHandbagManufacturingCo, has withdrawn to establish his own business, to be known as Leon Tannenbaum Company, manufacturers of top-grain cowhide casuals. He will stress promotional numbers of special quality and novelty appeal to retail at' popular price ranges, with emphasis on $5 and $7.50 retailers. First designs to be produced feature 24-karat gold plated ornamentation on shoulder styles.
His son, Arnold Tannenbaum, formerly of S. Klein's art department, will be associated with his father. The new firm is at 309 Fifth Ave., New York."

Categories: Makers