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Location March 1955:

Rich Craft Bags, Inc.
12 E. 33rd St.
New York 16. NY

July 1954 Handbags & Accessories, page 22

March 1955 issue Handbags & Accessories, page 42

March 1955 issue Handbags & Accessories, page 44

The October 1955 "Handbags & Accessories" features an extensive collection of bags for The Holidays and these words of guidance for buyers looking for enticing possibilities.

Show novelties and classics for Christmas

MATERIALS: look for fur, the real thing and imitations thereof processed cowhide elegant calf, rich suede
DETAILS: note whangee touches, medallions tabs end buckles double entry openings
SHAPES: include severe through softened silhouettes continue the slim look

"KANGAROO POUCH of calf has neatly pocketed matching change purse attached by a snakesltin chain. Leather lined bag also comes in leopard. Richcraft"

"Handbags & Accessories" October 1955, page 17

Accessory market round-up

"A novel bag at Richcraft is built around four calf covered brass tipped legs. In a vagabond shape, it has a back flap that is hinged on. The flap is 'S' shaped in front and has an off center closure. This calf item is leather lined and retails about $18.50." "Handbags & Accessories" October 1955, page 52

Bags for Spring 1956 were presented on January 3, 1956 by agreement as a member of the National Authority for the Ladies Handbag Industry. 1956NationalAuthorityMembers


The 1960s

Details on the Rich Craft Fall 1961 line are to be found on page 59 of the June 1961 "Handbags & Accessories."

"Both alligator and calf are fashioned into an attractive handbag line at Rich-craft Bag Co., 12 E. 33rd St. The alligators wil be available in brown and black in both large and small styles. The calf line, of finest Ohio calf, will be in all the fall shoe colors including the staple black, brown, and navy. The bags are leather-lined, in slim, tailored shapes. Spanish antelope is also shown. One particular bag in antelope is decorated with a Florentine-gold finish bar. The Rich Craft bags retail from $22.50 up."

"Smooth black calf shapes this "pickpocket proof" bag by Rich Craft, 12 E. 33 St. Clamps close over each end of the frame." (February 1961 Handbags & Accessories, page 19)

The "Handbag Briefs" column on the same February 1961 issue detailed the Spring line.

Hand-made imitation petit-point

"is a new feature at Rich Craft Bags, 12 E. 33 St. The delicate pattern is done in pastels on a beige background. The bag is calf trimmed and lined in bone, black and coffee cream and will retail for approximately $28.50. Another unusual bag has a "pick-pocket proof" frame. Clamps slip over either end of the frame so the bag cannot be opened until these clamps are released. In black, brown, navy, white or patent, this model will also retail for $28.50. All of the patent bags at Rich Craft are being made of an exclusive genuine patent leather which is guaranteed not to crack. One patent bag has a gun-metal frame with the added decorative touch of a brushed gold clasp."

Alligator styles by various makers for Fall 1961 were highlighted on page 30 of the June 1961 issue of "Handbags & Accessories," including this example by Rich Craft.

"An over-sized alligator bag is designed by Rich Craft Bag, Co., 12 E. 33 St. The square shape is complemented by a slim, covered frame. Brown or black"

Details on the Rich Craft Fall 1961 line are to be found on page 59 of the June 1961 "Handbags & Accessories."

"Both alligator and calf are fashioned into an attractive handbag line at Rich-craft Bag Co., 12 E. 33rd St. The alligators wil be available in brown and black in both large and small styles. The calf line, of finest Ohio calf, will be in all the fall shoe colors including the staple black, brown, and navy. The bags are leather-lined, in slim, tailored shapes. Spanish antelope is also shown. One particular bag in antelope is decorated with a Florentine-gold finish bar. The Rich Craft bags retail from $22.50 up."

Display ad June 1961 "Handbags & Accessories," page 61

"Effective with the current fall season we will specialize in OHIO CALF leather lined handbags priced from $12.50 to $32.50 each.
Associated with us is the talented designer, IGOR, who has created a number of outstanding styles. Be sure to see this unusual collection when you come to the New York market. We are also showing a beautiful collection of highly styled Domestic Alligators from $55 to $145.
"


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